Category Archives: Analytics

How to Make Progress Bars Feel Faster to Users

Posted on January 6, 2013 by sf03

1. Use Backwards Moving Ribbings 2. Increase the Number of Pulsations 3. Accelerate the Progress and Avoid Pauses at the End 4*. Progress Bar Time is Relative –VIA uxmovement

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How the Post is improving site performance (32.4% improvement)

Posted on December 24, 2012 by sf03

The Post improved their page speed by 32.4%.    

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3 white lies behind Instagram’s lightning speed

Posted on December 21, 2012 by sf03

Instagram Always Pretends To Work Loading Content Based On Importance, Not Order Anticipating The User’s Every Move VIA – fastcodedesign

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Web Performance Improvements can be Beautiful too – Crate and Barrel Example

Posted on December 18, 2012 by sf03

From a WPO (Web Performance Optimization) perspective the engineering team did a fantastic job at: Combining images with CSS sprites Reducing the number of third party tags, and loading the tags after document complete. Adding proper expiration headers to assets Relying … Continue reading →

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Google releases +1 button preview – loads 20% faster

Posted on December 7, 2012 by sf03

Reducing the size of the js/plusone.js loader and making the code smarter, page elements now load 20% faster. https://plus.google.com/109149042139780068087/posts/JrrMwYDXNqA

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“Speed Index” introduced as new performance metric

Posted on October 16, 2012 by sf03

The Speed Index metric was added to WebPagetest in April, 2012 and measures how quickly the page contents are visually populated (where lower numbers are better).  It is particularly useful for comparing experiences of pages against each other (before/after optimizing, … Continue reading →

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6 Essential PPC Landing Page Optimizations

Posted on October 8, 2012 by sf03

1) Pre-Populate Cursor 2) Eye Contact 3) Testimonials 4) Point of Action Assurances 5) Match Headline with Intent 6) Drive a Single Call-to-Action

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How to make users scroll down your page

Posted on October 3, 2012 by sf03

In split tests, long pages often beat shorter pages. But for a long page to be effective, readers must be aware that it’s long. If users don’t scroll—because they don’t want to or because they aren’t aware that the page is long—then … Continue reading →

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Visual Guide to Conversion Rate Optimization

Posted on October 2, 2012 by sf03
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5 Ways to Improve Your Contact Form Conversion Rate

Posted on October 1, 2012 by sf03

Lesson #1: Fewer form fields = greater conversion Lesson #2: Create trust on your contact page Lesson #3: Provide help along the way Lesson #4: Reduce friction everywhere Lesson #5: Design for mobile first  

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