How to make users scroll down your page

How to make users scroll below the fold

In split tests, long pages often beat shorter pages. But for a long page to be effective, readers must be aware that it’s long. If users don’t scroll—because they don’t want to or because they aren’t aware that the page is long—then all of your hard work has gone to waste.

Advertisements
This entry was posted in Analytics. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s