Google Era: Utilization – value, productivity, speed, features or cost
If it could be quantified, we optimized it. But at a higher level, with few exceptions, we framed every problem around utility. Even the field of human-computer interaction was obsesses with “ease of use.” Very linear, with clear ranking. How many clicks? How long does a task take? What is the error rate?
Social: The Era of Emotion
Too often in product & design we focus on utility instead of passion. To break out today, you need to move your efforts to the next level. The questions you need to ask yourself are softer:
- How do I feel when I use this?
- Do I want that feeling again?
- What powerful emotions surround this product?