Product has to be functional, reliable and usable (in that order) before a layer of pleasure can be applied. Emotional design, then, is the pleasurable layer that you put on top of a functional, reliable and usable product.
Great Example: Threadless’ shopping cart is sad when it’s empty, but when you feed it, it becomes happy. This detail will probably make you smile; even if you don’t end up buying anything, you’ll remember it for making you look twice.
Do something unexpected and new.
Offer incentives, or offer help even if you’re not obliged to.
We all like attractive people, so build an attractive product.
Leak something ahead of the launch.
Offer something exclusive to a select group.
- Be responsive
Show a reaction to your audience, especially when they’re not expecting it.
—VIA Smashing Magazine