If Facebook does implement a ‘Want’ button, and anyone with a product to offer then any vendor will be able to leverage that infrastructure to allow a consumer to state they want a product and be able to publish the link to that product into the consumers social stream. This will open that need up to any number of vendors who might be able to fulfill that need – with an exact or similar product.
Returning to a Walmart – Facebook collaboration, this could focus the resources of the $446 billion dollar global retailer to service the needs of the 900 million active Facebook users. Now that might be worth paying attention to if you are in the retail business and even contemplating Social Commerce right now.
–VIA 1st Retail Blog