Social – Facebook/Twitter
Mobile – Iphone/Android
Local – probably largest opportunity in next wave of innovation
- Advertising Age, suggests that in 2007, local U.S. businesses spent around $123 billion annually on local media.
- Critical success of Yelp – Accountability and transparency at local level
Created deep vertical integration within their spaces in order to drive traffic and enable services. By organizing small business owners, supplementary service providers, and customers on a single canonical set of data, these companies are not only providing new ways for customers to discover local businesses: they are creating new ways for local businesses to interact with customers
These companies are using new technologies like mobility and location to improve communication, interaction and overall customer experience.