What’s so different about Tesla and GM or Ford? Well, everything.
Tesla is a classic example of a disruptive innovator, and GM/Ford are classic examples of old-guard competitors locked into sustaining innovation. While the former is changing the market – like, say Amazon is doing in retail – the latter, entrenched fogies, keep laughing at it – like, say Wal-Mart, Best Buy, Circuit City and Barnes & Noble have been laughing at Amazon.
It was easy for Detroit automakers to scoff at this effort – and they did.
Like all disruptive innovators, Tesla did not initially make a product for the “mass market.”
Again, it is easy for GM to scoff.
Why didn’t, and can’t, GM, Ford or Toyota do this?
Investors are starting to “get it.”