Consumer Mega Trends Are Changing The World

  • Mass urbanization — Movement to cities is causing logistical issues for retailers and consumer goods companies
  • An aging population — There are opportunities here, since older consumers have more disposable income
  • The rise of the global middle class — This is a massive growth opportunity, but there will also be stresses on resources
  • People care about sustainability — Now, being green has become “simply smart business”
  • Technology is changing expectations — It’s all about the digital shopping experience

VIA Muhtar Kent, CEO of Coca-Cola and BI



  • Mass urbanization — Movement to cities is causing logistical issues for retailers and consumer goods companies

Read more: http://www.businessinsider.com/coca-cola-ceo-muhtar-kents-five-consumer-mega-trends-2012-6#ixzz1yXWVjxu4

  • An aging population — There are opportunities here, since older consumers have more disposable income
  • The rise of the global middle class — This is a massive growth opportunity, but there will also be stresses on resources
  • People care about sustainability — Now, being green has become “simply smart business”
  • Technology is changing expectations — It’s all about the digital shopping experience
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