Three practical steps to get started with event-based emails
- Identify key points in your funnel, generally where you see users leaving. Hopefully you’ve already got KISSMetrics or MixPanel installed to get this sorted. Ensure you know which users are at which step. Examples of key events include ‘viewing cart’ and ‘completing checkout’ or ‘signing up for a free trial’ and‘logging in’.
- Use these events individually, or together, to send targeted emails. Using the example above, you could send an email the day after a user views their cart but does not complete checkout.
- Start monitoring your email and conversion statistics. Are the emails you setup in step two getting the results you expected? If not, try to analyse why, adjust your emails and work toward increasing your statistics.
–VIA – Getvero Blog