Expert Speak = You stop listening

VI Business Insider and Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy:

people will actually stop thinking for themselves when a person they perceive as an expert offers them advice or direction.

“The brain activation results suggest that the offloading of decision-making was driven by trust in the expert,” according to C. Monica Capra, PhD, a coauthor of the study. Added Berns, “This study indicates that the brain relinquishes responsibility when a trusted authority provides expertise. “The problem with this tendency is that it can work to a person’s detriment if the trusted source turns out to be incompetent or corrupt.”

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