Sports Marketing – NASCAR

NASCAR, a case study for sports marketing

  • Of NASCAR’s 75 million fans, 40% are women
  • NASCAR is the nation’s No. 1 spectator sport
  • 17 of the 20 most-attended sporting events in the country are NASCAR
  • It is the second-most-watched sport in the United States, after the NFL
  • More than 21% of fans are minorities, and more than 50% of the nation’s young people, ages 7 to 17, report they are NASCAR fans
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