How can retail fight back against Amazon?

Fiona Dias,  Chief Strategy Officer at Shoprunner, has a great post on Venturebeat on how retail companies can fight back against Amazon

  1.  Offer exclusive products that aren’t easily found elsewhere
  2. Add services that can’t be shipped in a box
  3. Retailers need to double-down on their digital focus and investment, not brand legacy
  4. Lead digitally, support physically
Advertisements
This entry was posted in Ecommerce, technology and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s