How can retail fight back against Amazon?

Fiona Dias,  Chief Strategy Officer at Shoprunner, has a great post on Venturebeat on how retail companies can fight back against Amazon

  1.  Offer exclusive products that aren’t easily found elsewhere
  2. Add services that can’t be shipped in a box
  3. Retailers need to double-down on their digital focus and investment, not brand legacy
  4. Lead digitally, support physically
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