Landing Page Optimization

Visual Website Optimizer has a great blog post on how to optimize Landing Pages.

  • Too-much text (without any apparent order and layout)
  • Headline that doesn’t tell what your product or service does (or, in other words, tangential headline)
  • Lack of a single prominent call-to-action (either there is none or there are too many)
  • Lack of social proof or ROI proof (who uses the service and what are the benefits)
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