The average web page is now 1 MB

Joshua Bixby, CEO of Strangeloopnetworks, has an interesting article on page sizes/load time at gigaom.

Key Highlights:

  • According to the HTTP Archive, which gathers stats on the top million sites in the world (as ranked by Alexa), the average web page has surpassed the 1 MB mark.
  • In the past 18 months, the average web page has grown by 50% — from 702 KB in November 2010 to 1042 KB on May 1, 2012. (Side note: Since I wrote the GigaOM piece, the HTTP Archive has refreshed with new data. The average page is now 1059 KB.)
  • At this rate, the average page will hit 2 MB by 2015.
  • Images and third-party scripts (i.e. analytics, ads, social sharing buttons) are the main culprits.

 

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