A/B Testing Mistakes

I love to learn from other peoples mistakes when it comes to analytics.  Here is a great post by Lance Kidwell on A/B Testings.

Key concepts:

  • Improperly segmenting traffic
  • Misunderstanding Randomness
  • Mixing Experiment Factors
  • Data Dredging
  • Comparing the results of different and unrelated experiments
  • Inconsistent or Unimportant Metrics
  • Naive Analysis of Results
  • Substituting Testing For Creativity and Common Sense
This entry was posted in Analytics and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s