Celeberity – ecommerce impact

Looks like Justin Timberlake is following Kim Kardashian lead and jumping into ecommerce space.  Kim Kardahsian helped Shoedazzle reinvent the subscription model of Ecommerce.  Can Justin do the same?

Justin is teaming up with Estee Stanley on home decor with Home Mint

HomeMint shoppers will be able to purchase products at non-member pricing or pay a monthly membership fee of $9.99, which can be applied as a credit towards any purchase. In addition to discounts, members get early access to limited edition products and access to a service that helps them find products that match their style.

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