Customization – Ecommerce next wave

If curation is the current hot ‘thing’ in ecommerce, what would come after that?

Maybe is customization?  Shoes of Prey is an Australian company that let’s you customize your shoes (only women for now) and recieve custom-made shoe within 5 weeks of order date.

Leslie Hitchcock, of Techcrunch, posted a great review of her experience but are women shoes the end of this story?  There are ton of companies out there that lets you customize your cloth (shirts, shoes, etc) but what comes after apparel?



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